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The Perth-based company with the quirky name, 3 Monkeys AV, has evolved from a small operation in an attic to a multi-million-dollar business now preparing to move into a state-of-the-art showroom in Bayswater. Founded by Francis Fragomeni in 2008, 3 Monkeys AV has become a trusted name in audiovisual solutions, adapting to the rapidly changing demands of the market.
Francis attributes much of the company’s growth and success to its partnership with Insight Advisory Group, which has provided comprehensive services ranging from business advice to bookkeeping and payroll. This collaboration has allowed 3 Monkeys AV to grow steadily and strategically, setting it apart in a competitive industry.
3 Monkeys AV Journey
The story of 3 Monkeys AV began in 2000 when Francis was introduced to a business opportunity by Domenic Manno, principal of Insight Advisory Group. This opportunity led to Francis becoming a partner in an audio hire company, which eventually expanded into sales before he sold his share and ventured into wholesaling.
In 2008, Francis launched 3 Monkeys AV from his home. The company’s rapid success meant it outgrew the home-based setup within 18 months, prompting a move to commercial premises. Over the years, the company has relocated twice to larger spaces and, with Insight’s guidance, recently purchased land in Bayswater. Now, a modern double-storey office and showroom are nearing completion at the prestigious Tonkin Park Industrial Estate, setting the stage for even greater accomplishments.
Adapting to Industry Evolution
The audiovisual sector has undergone significant transformations, and 3 Monkeys AV has evolved with it. In the early days, the industry focused primarily on audio equipment, such as microphones and speakers for venues. Over time, demand shifted to include audiovisual technology like large screen projectors and LED screens. Today, the company provides cutting-edge solutions such as interactive whiteboards for schools and video conferencing systems for corporate clients.
Francis notes that the COVID-19 pandemic has accelerated demand for video conferencing and remote communication tools. As a result, 3 Monkeys AV has successfully diversified its client base, moving from a model that once saw 80% of sales in education to one that now splits evenly between education and corporate sectors.
Beyond the Box: Comprehensive Training
One of the hallmarks of 3 Monkeys AV is its dedication to customer service and training. “We’re not just about selling you a box,” Francis explains. “We provide the training too. If we’re supplying a PA system, we ensure your staff know how to use it effectively to enhance events. For schools and companies using interactive whiteboards, we provide training on both the hardware and the supporting software.”
This commitment to empowering customers with knowledge has earned 3 Monkeys AV a reputation for excellence, fostering long-term relationships and repeat business.
Looking to the Future
With the guidance of Insight Advisory Group, 3 Monkeys AV continues to pursue innovative opportunities. One exciting new frontier for the company is its exploration of robotics and drone technology. Although still in the early stages, this move demonstrates the company’s commitment to staying at the forefront of technological advancements.
The story of 3 Monkeys AV is a testament to the power of vision, adaptability, and strategic partnerships. As the company prepares to open its cutting-edge showroom in Bayswater, it is clear that the future is bright for this dynamic Perth business.
Whether it’s audio, visual, or the latest in robotics, 3 Monkeys AV continues to lead the way, providing innovative solutions and exceptional service.
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3 Monkeys AV
