Table of Contents
In light of the Optus data leak and escalating cyber threats, proposed amendments to the Privacy Act aim to hold businesses to higher standards of accountability. The legislation, currently before Parliament, seeks to raise the maximum penalties for serious or repeated privacy breaches from $2.2 million to an eye-watering $50 million. It also grants the Australian Information Commissioner new powers, requiring entities to provide detailed information about breaches and enhancing the regulator’s ability to share information.
But these changes beg the question: even with tougher penalties and robust safety measures, can businesses truly guarantee the security of customer data?
The Stakes for Businesses and Customers
The relationship between a business and its customers is built on trust, particularly when sensitive personal information is involved. Once a customer shares their data, the business becomes its custodian, assuming a duty of care from collection to destruction. However, cyber incidents are on the rise, and even the most stringent safeguards may not be foolproof.
The Privacy Act currently obligates businesses to take “reasonable steps” to secure data. But what constitutes “reasonable”? In practice, this means businesses must be able to demonstrate the measures they’ve implemented to protect customer information. Failure to do so can result in severe financial and reputational consequences.
Lessons from RI Advice
The case of Australian Competition and Consumer Commission v RI Advice Group Pty Ltd offers critical insights into the risks of inadequate cybersecurity practices. RI Advice, a financial services provider, faced scrutiny after nine cyber incidents occurred across its network between 2014 and 2020.
The investigation revealed glaring deficiencies in the company’s cybersecurity protocols:
- Outdated or non-existent antivirus software.
- Lack of email filtering or quarantining systems.
- Absence of proper data backup procedures.
- Poor password management, including the use of default or shared passwords.
Although RI Advice eventually introduced a cyber resilience program and implemented measures such as training and risk management, these efforts came too late. The company was ordered to pay $750,000 toward ASIC’s legal costs, a clear message to other businesses about the importance of proactive cybersecurity measures.

The Role of Leadership in Cybersecurity
One of the most significant takeaways from the RI Advice case is the accountability of company directors and officers. Regulators like ASIC are prepared to hold not only companies but also individual leaders responsible for lapses in cybersecurity.
Justice Rofe, in delivering the judgment, emphasized that while it is impossible to eliminate all cybersecurity risks, it is feasible—and necessary—to reduce them to an acceptable level. This requires detailed cybersecurity documentation, regular audits, and strict enforcement of controls.
Practical Steps for Businesses
To navigate the evolving landscape of cyber threats and regulatory expectations, businesses should prioritize the following actions:
- Conduct Regular Risk Assessments
Understand the vulnerabilities in your systems and address them promptly. - Implement Comprehensive Cybersecurity Measures
Use up-to-date antivirus software, multi-factor authentication, and encryption to secure sensitive data. - Train Employees
Provide regular training to ensure staff understand cybersecurity best practices and their role in preventing breaches. - Monitor and Update Systems
Continuously update software, review security protocols, and conduct penetration tests to identify weaknesses. - Establish an Incident Response Plan
Prepare for potential breaches with a clear plan that outlines steps for containment, recovery, and communication.
The Cost of Complacency
Cybersecurity is no longer optional; it’s an essential component of modern business operations. The Optus data leak and cases like RI Advice underscore the severe consequences of failing to protect customer data. Beyond financial penalties, businesses risk losing customer trust, which can be far more damaging in the long term.
By taking proactive measures and staying informed about regulatory changes, businesses can reduce the likelihood of breaches and position themselves as trustworthy stewards of customer data. For companies unsure where to start, seeking advice from cybersecurity experts or legal professionals specializing in data protection is a wise investment.
When it comes to cybersecurity, prevention is not just better than cure—it’s a necessity.
If you have any questions speak to our team of experts.





