Export Market Development Grant

What is the Export Market Development Grant (EMDG)?

The Export Market Development Grants (EMDG) scheme is a key Australian Government financial assistance program for aspiring and current exporters. It is administered by Austrade. The EMDG:

  • encourages small and medium sized Australian businesses to develop export markets
  • reimburses up to 50 per cent of eligible export promotion expenses above $5,000 provided that the total expenses are at least $15,000; › You spend the money first and then you claim a grant from Austrade in the next financial year
  • provides up to eight grants to each eligible applicant.


If you are an Australian individual, partnership, company, association, co-operative, statutory corporation or trust carrying on business in Australia you may apply for EMDG provided you:

  • had an annual income of not more than $50 million during the financial year;
  • spent at least $15,000 on eligible export promotion activities during the financial year. First time applicants may combine expenses incurred in the past 2 financial years to meet this threshold;
  • are the principal – you must own the product you are promoting (some exceptions apply); and
  • promoted your product for export, and your product is:
    • a good made in Australia;
    • a good made outside Australia where Australia will derive a significant net benefit from its sale overseas;
    • a service, except those specified as ineligible in the EMDG Regulations;
    • a tourism service;
    • an event held in Australia;
    • an intellectual property right that mainly resulted from work done in Australia;
    • a trade mark first used in Australia, or which has significantly increased in value from its use in Australia; or
    • know-how that mainly resulted from work done in Australia.

What can you claim?

You may claim for expenditure on specific export promotion activities undertaken. You can claim:

Overseas representatives

  • all reasonable costs that you pay to have an overseas representative act on your behalf on a long-term basis to market/promote your product

Marketing consultants

  • the cost of engaging an arms-length consultant to undertake export market research or marketing activities

Marketing visits

  • the cost of air travel during the marketing visit, including departure taxes (only 65 per cent of first-class airfares may be claimed)
  • an allowance of $350 per day while you are overseas to help defray accommodation, entertainment, living expenses and ground transport costs (capped at 21 days).

Free samples

  • the cost of providing free samples of the product you are promoting for export
  • a maximum of $15,000 per application is claimable under this category.
  • all eligible expenses should be included in your claim in your application to ensure your grant is maximised.

IP registration and related insurance

  • the cost of granting, registering or extending rights under foreign laws in relation to eligible intellectual property (up to a maximum of $50,000 per application)
  • the cost of obtaining insurance to protect these rights.

Trade fairs, seminars, in-store promotions

  • external costs directly related to participating in an international trade fair, seminar, in-store promotion, international forum, private exhibition, or similar activity.

Promotional literature and advertising

  • external costs of promotional material, such as brochures, videos, advertising and website development.

Overseas buyers

  • the cost of bringing potential buyers who are non-residents to Australia for an eligible export promotion purpose
  • a total of $7,500 per buyer per visit, totalling $45,000 per application.


Talk to one of our EMDG specialists at Insight Innovation to find out how the EMDG can assist your business.

Peter Kinsman - Financial Advisor - Insight Advisory Group

Let’s help you reach your potential.

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